Project — C: Lego x Fortnite
Client:Epic Games
Role:Visual Design
Role:Visual Design
Overview:
Developed a Brick Life LEGO campaign system for a LEGO × Fortnite pitch, translating LEGO’s identity into a scalable visual system.
Concept: Merged LEGO and Fortnite through a modular system, blurring the line between reality and imagination.
Design Approach:Modular system based on Lego’s Stacking logic
Vibrant, Playful Compositions
Elements extending beyond the frame
Balance of structure and flexbility
Directed by: Massive Assembly
Creative Direction: Jason Yeh, Eugene Seo
Design:Yewon Kim, Angela Seryoung Park,
Jun Hong, Champ Techawongthawon
Jun Hong, Champ Techawongthawon
3D Design: Mindaugas Povilaitis, Yuee Seo
Animation: Champ Techawongthawon