Project — B: Riot Games
Champions Paris 2025
Champions Paris 2025
Client:Riot Games
Role:Art Direction, Visual Design, Project Management
Role:Art Direction, Visual Design, Project Management
Overview:
For VCT Champions Paris, a visual system was developed by combining two key narratives: the release of Chamber’s new weapon skin and the introduction of the new agent, Veto.
Concept:The core challenge was to unify these contrasting elements into a cohesive visual language—balancing precision and luxury with Veto’s organic, fluid energy.
For VCT Champions Paris, a visual system was developed by combining two key narratives: the release of Chamber’s new weapon skin and the introduction of the new agent, Veto.
Concept:The core challenge was to unify these contrasting elements into a cohesive visual language—balancing precision and luxury with Veto’s organic, fluid energy.
Design Approach:
- Built refined, structured graphic elements using Chamber’s gold wireframe
- Developed an organic background texture inspired by Veto’s sticky, liquid-like materiality
- Defined a signature look for Champions 2025 through the contrast between rigid grid structures and viscous textures
Directed by: Massive Assembly
Creative Direction: Jason Yeh, Eugene Seo
Brand Kit Lead: Yewon Kim, Angela Seryoung Park
Design: Yewon Kim, Angela Seryoung Park,
Jun Hong, Jaiwon Lee,
Jack Kim, Jumyoung Lee
Creative Direction: Jason Yeh, Eugene Seo
Brand Kit Lead: Yewon Kim, Angela Seryoung Park
Design: Yewon Kim, Angela Seryoung Park,
Jun Hong, Jaiwon Lee,
Jack Kim, Jumyoung Lee
3D Design: Mindaugas Povilaitis, Renato Navarro
Motion: Joao Nicoli, Caique Oliveira
R&D: Renato Navarro, Yaroslav Leschenko
Keyart Animation: Seter
Sound Design & Mix: Mike Leone
R&D: Renato Navarro, Yaroslav Leschenko
Keyart Animation: Seter
Sound Design & Mix: Mike Leone